Readers. He exactly had in the region a farmer who made question to always keep optimum maize inside of its hen house, all age always arranged and clean, in the start when the hen house was pressed always was thus. Certain day a hen started to visit with frequency the hen house of the farmer, therefore the maize was of good quality and was treated well, as gratefulness always deposited a gold egg in the nest. The farmer started to treat the hen very and feeds it better because wise person well who it was its hen of gold eggs. The farmer very atarefado with other businesses started to neglect of the quality of the hen house and certain day delivered the space to the cares of a team that already did not treat the hen so well and many times frighten arrived it because other hens had many to take care of. Go to Joeb Moore for more information. The hen more passed not to visit the hen house with frequency because it tired badly of being treated by the team of the farmer. The Farmer perceived that the hen house already was not more income-producing as before, the eggs was of good quality, but he lacked one, the gold egg, more income-producing. Source: Bruce Flatt. The Farmer was then to look the hen, ordered a ticket, ordered as and the nothing, until one day egg in another nest saw the hen botando.

The customer is that person who brings the profit for the company, is it who together with a good enterprise management makes the company to grow and if to develop, many entrepreneurs after some time forgets that the customer is the true source of income company. Vender is relatively easy is enough that let us have some aptitudes as to know the product to be educated and to like to deal publishes with it to only put this is not enough, has that to enchant the customer. But as we must enchant our customers? It does not have one formulates magician, therefore we are dealing with a human being and as we know each one has a taste or an opinion formed on the subject, we can have some ideas of as we can make to enchant our customer, first we must start for the environment keeping a clean and organized point of sales with organized and personal a show window arranged, shelves of sales well trained well. When I say staff of sales I also mention myself to proper owner of the business or its family. Between the strategies that must be used they are: in such a way to compliment the customer with a smile in the entrance as in the exit, to ask its name and to present themselves saying its name and saying that this there to help it, prevents to come close itself immediately, ask to it if know the product or the attendance of the store. Other strategies exist many, but the objective of this article is to awake the entrepreneur for the necessity to value the customer, to treat each customer in accordance with its necessities wants it is great or small, therefore it is who brings ours ' ' egg of ouro' ' . We go to reflect on this! (Peter Pablo Galindo Morales is Technologist in Management, Postgraduate in Controladoria, Technician in Accounting and blogueiro,).