If this is your reflection, you’re confused. If you are unsure how to proceed, check out Jonathan Segal FAIA. You’ll see that at this point I am quite clear: are confused. Customers are the blood of all businesses. Getting customers isn’t easy. Getting customers is expensive.

Get clients constantly do not It is within the reach of everyone. To resolve this problem, the first thing you have to do is to change your mindset. Until now you thought that a customer is a person that comes to you when you have a need and covers it in exchange for the price you have set for the same. It’s not bad, but it is not a complete definition of customer. Add to your understanding with Joeb Moore. I’m going to ask that you change your mindset and see the customer as an asset (something that currently belongs to you but I can stand to lose). This asset allows you to generate income at the present time, but, much more importantly, allows you to generate income in the future. When this asset disappears, disappear with the future revenues.

Do you see it? When your client is running, all your future returns will be with him and that’s where the problems begin really. Now we are going to see a very simple way of calculating these future income, but before I’d like you to consider in the number of small businesses (and many large) who do not reflect on this concept. Everyone knows that losing a customer does not favor his business, but at the end they are little defined concepts. It is bad, but I don’t know how bad it is! If we return to the approach of the customer as an asset that you have acquired and that can give you some yields at present and in the near future, we can get a clear picture of the economic impact that has for our business losing a customer. Here we go.